Matthew: Vitamins and supplements have been a growing industry for the past 40 years. Life Line Foods has been only focusing on liquid supplements since the mid 80’s. However liquid supplements make up only about 5% of the entire industry. Why do you think that is?
Dr. Chris: Life Line Foods focuses solely on liquid vitamins and supplements because they understand it has superior absorbability. It’s the best way to get nutrients into your body. The second part of the question, I believe, relates to taste. There has been a long standing stigma against liquids. 20-50 years ago many had to deal with the taste of cod liver oil. Things are very different now with use of more natural flavors. We have come so far with technology. People really should give liquid nutrients a try.
Matthew: One thing we really focus on is the flavor. How can anyone sell liquid supplements if they taste bad? There are a lot of alternatives to liquid supplements with gummies, pills, capsules and tablets. They may be less expensive than liquids but how effective are they?
Dr. Chris: That is a very in depth question and it depends on what item we are specifically talking about. Some herbs are only 20-30% absorbable in raw powder form. Whereas liquids have up to 99% absorption. Sometimes there is a convenience factor with other methods. But superior absorption is going to be with liquid nutrients.
Matthew: A lot of big box stores carry their own brands of tablets or capsules. One point we are trying to make is the value of liquid vitamins and supplements verses other methods. Do you think for the money spent on other delivery methods do you think people are getting what they pay for?
Dr. Chris: Again, it depends on so many factors. Some products contain fibers, cellulose that your body can’t break down. Another factor is if the manufacture does a dissolution test where the they can see if the product does break down by stomach acid. If your body doesn’t have enough stomach acid. The product may be less expensive but how much does your body absorb. For instance your body may only absorb 20% of a cheaper tablet or capsule. The cost to the effectiveness with a liquid is always going to be superior.
Matthew: The cost may be less expensive to other methods but the value may not be there. If your professional opinion how much more effective are liquid supplements?
Dr. Chris: In my professional opinion liquids are going to be better. There are a few exceptions where you need to bypass stomach acid like probiotics. They need to bypass the stomach acid to be effective. So they need to be in a capsule or soft gel. For everything else, liquids are going to be better. They are easier to digest, easier to absorb, it’s easier for your body to break down. Your body doesn’t have to break down liquids as much. The particle size is smaller which gives much better absorption.
Matthew: This is what Life Line Foods Buried Treasure is all about – presenting value in our products. It is difficult to present and sell a product if it doesn’t taste good and you are not getting any value out of it. Can you break down a little of what bio-availability means?
Dr. Chris: I like to keep my definitions simple and I am sure there are other definitions but basically bio-availability means how much your body is absorbing and how much you can get out of a product. How much of a product you can utilize. This varies on what product you are talking about but with liquids generally you have a very small particle size which means more bio-availability.
Matthew: This is exactly what we are talking about with Buried Treasure products. We advertise our particle size is less than 10 microns which is very small and makes it easier to absorb. Your body doesn’t have to work very hard to break down the ingredients.
Dr. Chris: Exactly, the smaller particle size the better the absorption.
Matthew: What kind of health issues or health concerns do you see with people taking tablets, capsules or gummy bears for their supplements?
Dr. Chris: One major issue is low stomach acid. Many people are on acid blockers. People in their 40s,50s and 60s naturally have low stomach acid but also need to be on liquid supplements. in my profession opinion people in this category with low stomach acid or are on acid blockers need to be on liquid supplements. Anyone with gastrointestinal or digestive issues can’t absorb or breakdown nutrients they need for proper assimilation.
Matthew: What about children? We offer a Children’s Complete daily supplement.
Dr. Chris: Again, liquids are always going to absorb better. Children naturally have higher stomach acid so it is easier for them to break down ingredients, but if you don’t have to break it down, they will absorb much better. You can put the liquids in any kind of juice or Stevia sweetened drink.
Matthew: This is big difference with gummy bears or other methods that have added sugar or cellulose which has no nutritional value.
Dr. Chris: If that is the only thing your child will take then give it to them. They need the extra nutrients. If they will take a liquid supplement they are avoiding the sugar, fillers, artificial ingredients and they are getting superior absorption
Matthew: So are liquids for everyone?
Dr. Chris: The exception is if anyone has difficulty swallowing thin liquids like with dysphasia or taking probiotics. For everyone else liquids are the way to go.
Matthew: Thank you Dr. Chris for coming out. We appreciate your professional opinion and expertise on nutrition.