At Buried Treasure, we’re often asked:
"Why don’t your supplements taste like fruit punch?" Our answer? Because they’re not supposed to.
We’ve built our brand around a simple but uncommon belief:
Results matter more than flavor.
That belief has guided our formulation decisions for nearly 30 years. And while we work hard to make our supplements as pleasant as possible, we will never compromise effectiveness for taste.
Here’s why we choose function over flavor — and why that decision makes a difference you can feel.
The Supplement Industry’s Sweet Trap
Many flavored supplements on the market today prioritize taste over function. While gummies and drink mixes may appeal to taste buds, they don’t always deliver when it comes to dosing, absorption, or ingredient quality.
Some also rely on artificial flavors, synthetic dyes, and sweeteners like aspartame. That’s not how we do things at Buried Treasure.
The Power of Plants (Even When They Taste Bad)
Let’s be honest: real herbs don’t always taste great.
Two of the most recognized botanicals in our Extra Strength ACF formula — Andrographis and horseradish — are known for their strong flavor and long-standing traditional use in immune health support.
When we first formulated Extra Strength ACF, we faced a choice: remove these herbs for flavor’s sake or keep them because they matter. We chose function — and our customers have affirmed that decision.
Extra Strength ACF remains one of our most trusted products because it supports wellness when you need it most.
Covering the Taste Without Hiding the Truth
We never ignore taste — we just approach it differently. Palatability can support consistency, especially for kids and those with sensitive palates. That’s why we carefully select natural terpenes, plant-based flavor extracts, and gentle sweeteners to enhance taste without compromising the formula.
Take Herbal Iron for example. It includes gentle sweeteners and nourishing whole foods like Baobab and Spinach — providing a well-rounded iron supplement with nutrients that support energy and wellness without unnecessary sugars or additives.
No Sugar Bombs Here
We strive to keep our formulas low or zero sugar. The Standard American Diet already includes more than enough sugar — we’re not here to add more.
Instead, we offer products with clean labels, no synthetic dyes, and plant-based ingredients you can feel good about using daily.
The Buried Treasure Difference
Some brands focus on being the best-tasting supplement. We focus on delivering results.
When you choose Buried Treasure, you’re choosing:
- Thoughtful dosing
- Relevant botanicals
- Transparency over hype
- Function over flavor
We’re not trying to taste like candy — we’re here to help you feel better, with every dose.
Disclaimer
This blog is for educational purposes only. Statements regarding herbs and nutrients refer to their traditional or studied use and are not intended to diagnose, treat, cure, or prevent any disease.
